Guide to Buy Jewellery
Find the perfect diamond with our guidance
Choose your jeweller carefully. He or she should be armed with expert training, be open to questions and able to provide answers in clear, concise language.
A good measure of a jeweller's knowledge is whether they are professionally trained; preferably from a highly-recognised and accredited program, such as the Gemmological Association (Gem-A). An educated jeweller will not only explain the 4Cs of diamond quality, but will be able to demonstrate the differences between apparently similar stones. They will also encourage you to compare a number of diamonds that fall in your budget. Also important is an affiliation to the National Association of Goldsmiths and the British Jewellers Association who promote high professional standards to inspire consumer confidence.